"Tars has been great for helping me take a conversational approach to my mortgage lead generation. Using a full 1003 or generic landing page for lead generation can’t compare to having a conversation with a prospective homebuyer on their mortgage needs 24/7. The platform is extremely powerful as well as flexible, so you can create any type of chatbot you can dream of and if you are stuck in the planning stage, their (done for you) templates give you a great jumping-off point."